Pflugerville Community Development Corp Marketing and Communication Manager
$38,089.96 - $43,503.35/annually, DoE
This position performs professional marketing and communication services for corporate operations, programming and projects. Leads the development, execution, management and evaluation of integrated marketing and communications strategy on behalf of PCDC to advance PCDCs identity and broaden awareness within our market and target audiences.
Work involves producing marketing and public relations publications, tracking and preparing research reports for the executive director and other staff; working with leadership team and staff member to identify internal and external marketing opportunities and challenges, and to create, define, and execute strategies to support them; providing assistance to the executive director for timely execution of PCDC Board and City Council deliverables; assisting with marketing budget development and monitoring activities; researching qualitative and quantitative data for marketing efforts and assists with producing responses to requests for information (RFI).
This position must be able to think strategically and exercise considerable initiative and independent judgment.
Marketing and Communication Responsibilities:
Position Pflugerville as a prime business location to local, national, and international audiences, including business owners, investors, site selectors and realtors.
Responsible for recommending and managing the out-of-market recruitment calendar for the recruitment department that takes best advantage of PCDC initiatives, as well as regional and state-wide partner organizations.
Assist the Recruitment team by attending in-market and out-of-market recruitment trips as needed.
Manage and keep up-to-date all marketing, communication and social media plans, including those out-sourced and organic, to drive lead generation, website traffic, and awareness of PCDC and Pflugerville, TX.
Develop and create marketing strategies for PCDC events including creative direction, marketing materials, and oversee outreach messaging and determine channels.
Develop all print and electronic publications and other collateral to include, but not limited to, press releases, annual reports, marketing brochures, informational handouts, banners, PowerPoint presentations, and invitations.
Manage marketing relationships with partner organizations including the City of Pflugerville, Pflugerville Chamber of Commerce, Pflugerville ISD, Pflugerville Fire Department and others.
Contribute to the creative development of new program concepts, publications or special events.
Responsible for oversight of consultant contracts, obtaining required signatures and approvals, and project manage deliverables and timelines.
Manage and update PCDCs website, digital channels and social media accounts to maximize effectiveness and to support other organizational initiatives.
Prepare narrative for script writing, website content, press releases, and other copy for written and digital channels.
Maintain targeted audience mailing list and publish a monthly newsletter with updates of PCDC and community announcements.
Evaluate, recommend and place regional and national paid advertising, and develop public relations opportunities for free exposure showcasing Pflugerville, TX.
Serve as key contact for all media inquiries and interview requests with executive staff and manage onsite media at major events that PCDC attends.
Research, assemble, and maintain media and promotional partner and media list for public relations and marketing campaigns.
Provide measurable results through data analysis of traffic, impressions, and reach to determine effectiveness and efficiency of implemented communications and marketing plans.
Work with the Strategic Plan events and maintain contact and provide updates to the Steering Committee and publish updates to the website.
Maintain and pursue professional knowledge, accreditations and alliances for marketing and communication operations.
Maintain proficiency and assist in data input to PCDC databases, CRM software tools, and acquire other free research data from online sources (Census, ACS, etc).
Assist the Executive Director in researching data for all presentations, quarterly reports, City Council meetings, and PCDC annual report.
Provide data, research and composition for Request for Proposals and other prospect requests for information.
Maintain PFast PFacts, website and other publications with current statistical data from Census Bureau and other recognized sources.
Research and maintain qualitative and quantitative data for marketing efforts.
Research and provide statistical information for press releases and marketing materials.
Manage and establish relationships as requested with external entities, residents and business owners.
Communicate ideas and recommendations through verbal and written reports.
Process Improvement and Other Responsibilities:
Recommend new or modified business and technical procedures for streamlining and improving marketing,
communication and research processes for PCDC.
May plan, assign, train and/or supervise the work of others as needed.
Ability to communicate technical, marketing and research information effectively both orally and in writing.
Knowledge of marketing management methods and techniques.
Knowledge of research methods and techniques.
Knowledge of applicable governmental laws, rules, regulations, and ordinances.
Knowledge of computer skills (Microsoft Word, PowerPoint, Excel, Project, Outlook, Photo Editor, Photo Shop, Web Authoring Tools and Mapping Tools are a plus)
Knowledge of effective planning and coordination techniques.
Skill in gathering, processing and analyzing data.
Skill in resolving problems or situations.
Ability to handle multiple priorities.
Graduation from an accredited four-year college or university with a bachelors degree (marketing, communications, or related degree). Advanced education, training or study is preferred.
Two (2) years of full-time professional experience in marketing or communication management in a governmental agency or corporation.
Certifications in marketing, communication, research, business development or economic development is a
Possession of a valid Class C Texas Drivers license.